Consumer Protection

We want to help consumers avoid fake goods

Counterfeiting is on the increase and advances in technology means it can be very difficult to tell if a product is counterfeit. We are therefore here to assist consumers, authenticating product and providing advice about why and how to avoid fake merchandise.

What we do

Our Services

We want to help consumers avoid fake product and we encourage information relating to the manufacture, distribution and sale of counterfeit merchandise

Tips & Documents

Read our articles and find guidance on how to avoid purchasing fake product.

Report a Counterfeit

Spotted or bought a fake? Report here and we will attempt to take action.

Authenticity Check

Try our football shirt authenticity checker to identify fake football shirts.

Get In Touch

If you require help or assistance, please get in touch and we’ll get back to you.

Work With Us

Report Counterfeiting

Have you purchased a fake, or are aware of counterfeit product? Report to us confidentially and we will attempt to take action and put a stop to this trade.


What we do

Who We Work With

The Gallery

Our Action

Working with enforcement agencies globally, undertaking action against the counterfeit trade

Consumer

Resources

Read our blog articles to learn more about the counterfeit trade and how to avoid fake product.

BackFour
Posted by BackFour
October 25, 2019

Baked Off with Copycats – the Importance of Intellectual Property in the Baking World.

Copycat Cronuts® and the mouth-watering success of a hybrid If you consider...

BackFour
Posted by BackFour
October 25, 2019

Counterfeiting, anything but a victimless crime: Harms and risks associated with fake goods

‘It’s not a crime. The big brands charge too much – that’s...

BackFour
Posted by BackFour
October 2, 2019

VIDEO: Wash & Wear Test - Fake vs Official Football Shirt

Want to know what happens when you Wash and Wear a fake...

BackFour
Posted by BackFour
October 2, 2019

VIDEO: How to Spot a Football Fake?

There are things you need to know when shopping for your team’s...

BackFour
Posted by BackFour
August 29, 2019

Wash & Wear Test - Counterfeit vs Official

We put two Tottenham Hotspur shirts head to head in a battle...

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